TIMBERLAND
FILM · CULTURE · GAMING · PARTNERSHIPS
01
THIS IS NOT A BOOT
A 50th-anniversary documentary telling Timberland’s story through the Yellow Boot, from its humble workwear beginnings in New Hampshire to an icon embraced by hip-hop, fashion and street culture around the world.
CREATIVE LEADERSHIP · EXECUTIVE PRODUCTION · 2x WEBBY WINNER
[FULL FILM]
02
TIMBERLAND X FORTNITE
What happens when expert footwear designers and Fortnite creators build together?
As the first expression of VF Corp’s partnership with Epic Games, we paired the two worlds to create a series of virtual Metaboots - hacking, morphing and reimagining the game’s existing tools and objects, then turning that cross-medium design process into a playable world.
The collision of physical and digital craft was the story.
CREATIVE DIRECTION · CONTENT STRATEGY · WORLD BUILDING
NIKE
EDITORIAL · ORIGINAL SERIES · FILM · PARTNERSHIPS
01
NIKE JOURNAL
Original series pilots exploring the power of sport to create belonging and opportunity, told through the voices of young people in communities shaped by displacement, migration and high refugee populations.
Built around a simple Nike truth: sport can both unify and heal.
EDITORIAL CONCEPTS · CREATIVE LEADERSHIP · SERIES DEVELOPMENT
Additional photography - Elisabeth Stone
NAPLES · ITALY
02
NIKE BY YOU
A creator-led series that flipped traditional influencer marketing on its head: multiple trusted sneakerheads designed a Nike By You shoe for someone they cared about, surprised them with it, then released the story entirely through their own channels.
An experiment in brand restraint: let genuine community engagement do what traditional brand marketing couldn't.
CONCEPTING · CREATIVE DIRECTION · CREATOR PARTNERSHIPS
03
TRAINED
Engaged to rework Nike’s first consumer-facing podcast, sharpening the format and editorial approach to build useful rather than promotional storytelling. Brought Nike audiences into longer-form conversations with experts across performance, recovery and wellbeing.
EDITORIAL LEADERSHIP · CONTENT STRATEGY · EXECUTIVE PRODUCTION
LULULEMON
CAMPAIGN · PRODUCT · LIFESTYLE · PHOTOGRAPHY
01
PACK LESS, DO MORE
Launching lululemon’s travel collection around a simple idea: pack less, do more. The campaign celebrated versatile pieces designed to move easily from plane to city and everywhere in between. Translating technical performance apparel into a more effortless travel story, shot on location in Mexico.
CAMPAIGN DEVELOPMENT · CREATIVE DIRECTION · EXECUTIVE PRODUCTION
MOMENTOUS
CREATIVE · PRODUCT · CONTENT · PARTNERSHIPS
01
PRODUCT STORYTELLING
Building creative and content teams at Momentous to produce product storytelling at startup speed, from GTM launches and social creative to a stripped-back film with Rich Roll that traded performance-marketing polish for something considerably more human.
CREATIVE DIRECTION · CONTENT LEADERSHIP · PRODUCT LAUNCHES
SUPERFEET
CAMPAIGN · PRODUCT LAUNCH · FILM · EXPERIENTIAL
01
RUN PACER ELITE
For a product competing in a sea of running launches, we built something impossible to scroll past: a bespoke immersive mirrored dome combining architecture, product education, physical demos and an atmospheric film into an experience that became a standout at two of running’s biggest global events.
CREATIVE LEADERSHIP · EXPERIENCE DESIGN · LAUNCH FILMS
